Event, General, Politics, Women's History

Porno-Chic and Advertising in Women’s Magazines

Despite the reconfiguration of gender roles experienced in the West over the last half century, advertising has remained anchored within a conservative and sexist frame. On the one hand, advertisers have attempted to devise campaigns addressing a self-sufficient and independent woman, while on the other they have repeatedly argued that society demands from them the display of nude women selling themselves through a pornographic lens.