Despite the reconfiguration of gender roles experienced in the West over the last half century, advertising has remained anchored within a conservative and sexist frame. On the one hand, advertisers have attempted to devise campaigns addressing a self-sufficient and independent woman, while on the other they have repeatedly argued that society demands from them the display of nude women selling themselves through a pornographic lens.
Tag: advertising
Women’s History Month: Before there was internet, part 1: viagra
Fed up receiving emails advertising viagra and other sexual remedies? Well, your ancestors may have felt similarly. Nineteenth century newspapers were full of advertisements promising sexual remedies, from treatments for syphilis to cures for impotency. A selection from Irish newspapers…