Indeed the word ‘product’ to describe Clique seems just as apt as terms such as magazine, publication, title. Likewise, the woman with the magazine in her hands is perhaps better described as the consumer rather than the reader. Despite some standard women’s magazine features, such as a cookery page, there is very little to read; the emphasis is firmly on visual content. Furthermore, the magazine repeatedly and consistently positions the reader as a consumer. Using the Clique app, the reader-consumer can ‘unlock hidden content’ on every page, indicated by a range of eight symbols. This is where the interactive element comes in, allowing the reader-consumer to share details of items with friends, watch videos of fashion shoots or get styling tips.