Indeed the word ‘product’ to describe Clique seems just as apt as terms such as magazine, publication, title. Likewise, the woman with the magazine in her hands is perhaps better described as the consumer rather than the reader. Despite some standard women’s magazine features, such as a cookery page, there is very little to read; the emphasis is firmly on visual content. Furthermore, the magazine repeatedly and consistently positions the reader as a consumer. Using the Clique app, the reader-consumer can ‘unlock hidden content’ on every page, indicated by a range of eight symbols. This is where the interactive element comes in, allowing the reader-consumer to share details of items with friends, watch videos of fashion shoots or get styling tips.
Of all the celebrities that went along [to the funeral of Margaret Thatcher, Sarah Ferguson’s] presence seemed the most apt. Her heyday in the mid-1980s coincided with the zenith of Thatcherism, and the confluence of the two is not surprising. On the contrary, the Duchess of York is one of many examples of women in the royal family coming to epitomize the zeitgeist of their period. Royal women have long served as a heavily gendered repository for the nation’s hopes and aspirations, their public personas becoming inextricably linked with contemporary ideals of femininity. I
Since its inception, air travel has been a site for women’s activism. The transformation from ‘airhostess’ to ‘flight attendant’ brought about a sustained change in the way airlines promote their services. This campaign in the air was grounded in the contention that women should gain and hold posts at the same status level as their male counterparts, and that the job of flight attendant – whether occupied by a woman or a man – should be recognised as professional, an outcome of sustained training of individuals holding qualifications often including a facility in several languages as well as the standard requirement of health and safety certification.